JUNIOR CONTENT PRODUCER

Overview of the role

Creating content for a wide range of media, including digital, social media, broadcast and print.

Details of standard

A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.The content they create can be used as part of media, advertising and marketing campaigns.They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must.They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

Behaviours

Junior Content Producers will be expected to demonstrate:

A passion for creating content for creative and digital media

An ability to work effectively both individually and collaboratively as part of a team

The ability to build and maintain positive relationships with customers

A strong work ethic and commitment in order to meet the standards required

Recognition and compliance with equality and diversity in the workplace

Qualifications

Individual employers will set their own entry requirements, but this will typically include English and Maths at GCSE Grade C or above.  Apprentices without English or Maths Level 2 must achieve this prior to taking the end point assessment.